Digital Marketing Strategy & Planning

We at iProtechs believe the key to success is all about planning and creating a solid strategy. Based on your goals we begin with a clear approach, timing, budget and metrics for success. Our digital marketing plan is customized to your marketing needs. Our services covers web development, online marketing, social media marketing, email marketing, mobile apps, branding and design.

At iProtechs we believe in continually providing sustainable services with realistic goals. Analytics and data research help us determine what works and what does not. With the insights available from reporting data, we make comprehensive plans which are realistic and transparent to the business owners.

Branding

A good brand today not only defines your product with an established culture and identity but also sets you apart from competition.

Content Writing

iProtechs develops content customized according to the marketing goals - Return Of Investment being the top priority. Raising brand awareness, driving leads and increasing conversions for the product is our goal when writing effective content for our clients. Effective content ensures high quality conversions from targeted audience. Our content aims at reaching out to prospective audience and we do that by unique content writing only targeting suitable audience. Therefore, at iProtechs we believe in customer engagement - understanding needs, business goals, competitors and prospective customers and make it work for each one of our clients.


iProtechs Digital Marketing eBROCHURE



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Search Engine Optimization (SEO)

Our Search Engine Optimization team focuses on delivering superior content authority, usability and metrics that are required to keep the Search rankings high. We do this by engaging with our customer, understanding their businesses and the audience, thereby, providing quality content.



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Search Engine Marketing (SEM)

Our SEM services include Pay-Per-Click (PPC), Context based (CPC), Local Search Marketing with analytics data working alongside our SEO metrics to filter the best keywords which result in conversions/sales. For integrated SEO & SEM services from us contact us..



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Analytics & Metrics

In today's world of advertising, there is no point being out there and marketing all the products with no metrics to analyze to see what is working or what is not. The whole process with iProtechs is systematic with every step of the campaign analyzed and coming up with solutions for what did not work.



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Conversion Optimization

Conversion Optimization relies on a thorough conversion audit of your site including conversion data analysis across all traffic sources which we achieve this from our metric and analytics numbers from the sales funnel at every step. We would consider all all key components and aspects- the architecture and design, navigation, content relevancy, site speed and credibility. We then make a comprehensive plan/suggest recommendations to improve progress through the conversion funnel. Our final goal

  • Increase conversion rate
  • Reduce user bounce rates
  • Increase user time spent in the site.
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Paid Media Display

From interest based marketing, retargeting, remarketing to B2B content advertising, we know how best to get your message across the right audience. Apart from our PPC, CPC campaigns we also delve deep into other paid marketing options which suit our customers needs.

  • Remarketing
  • Interest category
  • Retargeting (includes various levels)- Product based, Page-Level, Audience, Behavioral, Segmented, Innovative strategies and using metrics we derive at how best we can achieve your advertising goals.

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Social Media Marketing

We believe that in today's world, for every brand it is essential to have a strong social presence to be successful. We ensure at driving brand relevance by posting relevant content consistently in the most suitable media sites. Our specialists create campaigns which has a proportional mix of content design/material, social presence, distribution and measurement metric data. This only leverages our presence - delivering a real time marketing and communications which creates the "buzz" and avoids risk.





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